Crafting refined, meaningful weddings across Hong Kong and destinations worldwide.
A luxury wedding design and creative direction studio for couples who value timeless style, thoughtful storytelling and beautifully curated experiences.
Our Philosophy
Your love story is one of a kind and there will never be another one in the world.
Every love story is singular. At AF Atelier, we believe a wedding should feel like a work of art—purposeful, emotional, and deeply personal.
From the first sketch to the final candlelit moment, we design celebrations with intention, sensitivity and artistry, honouring your story as much as the architecture and landscape surrounding it.
Based in Hong Kong and designing across Italy, France, Japan and beyond, we create weddings where elegance and meaning live in perfect harmony.
We are here to celebrate life, and we are here to tell your story.
Our Commitment
As your Hong Kong wedding designer, our role is to translate your story into an atmosphere—one that feels intentional, beautiful and deeply personal. We craft celebrations that go beyond aesthetics, shaping moments that stay with you and your loved ones long after the day has passed.
Our work begins with understanding who you are: your history, your sensibilities, and the emotion you hope your guests will remember. Every detail matters — from palette to paper, tablescape to florals, typography to glassware — because it is the harmony of these elements that creates the overall mood.
We collaborate closely with your creative partners and vendors to ensure the design is cohesive and aligned with the tone you envision. Every partner understands your story, and every detail reflects it.
As a boutique studio, we accept only a select number of commissions each year across Hong Kong and global destinations. This allows us to offer a deeply personalised experience, grounded in thoughtful attention, creativity and excellence.
What Design Really Means
Design is not decoration.
It is a complete visual and emotional system—where colour, texture, typography, florals, lighting and even a single place card work together to shape the atmosphere.
When these elements are curated with intention, they create the harmony and beauty that define an unforgettable celebration.
“It is always a pleasure to feature the work of wedding planner Alison from AF Atelier: Her creativity and her sense of aesthetics never cease to amaze me.”
Meet Alison, your Luxury Wedding Designer.
Founder/ Creative Director
I spent a decade in sales on a bank's trading floor before AF Atelier. It taught me efficiency, precision and how to look after people, and those values still shape how I work.
Design was always the other half of me. I studied Economics at the University of Chicago, but my fondest college memory is a term in Vienna studying Western European civilisation. Later I took on interior styling at Chelsea College of Arts. I love good food, travel, opera and musicals, languages, Impressionism and Chinese calligraphy, and my work sits somewhere between European and Chinese art.
How and Why AF Atelier was created
When I was planning my own wedding, I noticed that many celebrations looked beautiful but lacked soul. Nothing in them said who the couple were.
My husband proposed in Vienna, and we married at Lake Como. We turned the proposal venue into our wedding logo, sent guests a hand-drawn map of the lake, took everyone on a boat tour, hired a gelato cart for cocktail hour and ended the night with fireworks. Most of all, we made time to talk to every guest. Many told us it was the most memorable wedding they had been to.
AF Atelier grew from that experience: weddings where every detail means something.
AF Atelier was born from a desire to change that—to craft weddings that feel intimate, elevated and meaningful, where every detail has purpose.
Today, that vision has taken us from Hong Kong to Tuscany, Paris, Kyoto, and beyond.
Our work is humbled and honored to be seen on international wedding blogs like Style Me Pretty, Wedding Sparrow, Carats & Cake and many more.
AF’s aesthetics direction has a flair for sophistication, elegance and romance, and draws inspirations from a combination of delicate and feminine elements. The designs are appealing to the senses and remain timeless in the years to come.
“A wedding, to me, is not an event—it is a story shaped through design.”
Our Approach
As a boutique luxury wedding design studio in Hong Kong, we offer a highly specialised creative process tailored to each couple.
Art-led design
Every celebration begins with a clear creative direction — concept, palette, narrative, materials.
Place-inspired
Architecture, landscape and light guide our design choices, ensuring the celebration feels native to the setting. This philosophy guides our work from Hong Kong to Tuscany, Lake Como and other sought-after destinations.
Holistic curation
From florals to stationery, linens to lighting, every detail is considered as part of one cohesive visual language.
“Alison was the heart and soul behind this wedding, transforming every idea and detail into a truly unforgettable celebration that reflected our personalities and tastes.””
